Well in this instance, it should be the other way around. Action, Camera, LIGHTS! It is no surprise to anyone worth their salt, that good lighting is everything. Without it, you are simply out of luck. Take a mundane setting, and add some fantastic lighting, well, it can become magical. Take a great setting and add the same thing, and it can be fantastic.
We are very excited that Rosco Labs is partnering with Higher Ground Events to make The Next Cool Event 2012 more amazing with specialty new lighting options they are bringing to show off. The Red Carpet will be “set on fire”, the building exterior will be “frozen” and Rosco is also bringing specialty light pads, moving lights and interesting gobos and gels designed for theater, film and events to show off.
To The Trade Only presents... 
If you were to ask me for my opinion on TO THE TRADE ONLY and of their projects I would simply say AMAZING!